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九度 WMNINEDEGREES

参考造价:65万元| 空间:购物空间| 面积:220平米| 浏览数:1934
案例简介 Case description
项目地点位于合肥核心商圈,店铺林立的环境中跳脱出来,从设计的角度彰显品牌自身颜值与内涵。为高度契合集合店的品牌调性,设计师在设计上并未做过于网红的设计内容。内敛、新颖、纹理 、多样性结构性空间及合理的购物动线,是设计师做的较多的思考。



The project site is located in the core business district of Hefei. It breaks out of the environment with many shops, and shows the brand's own value and connotation from the perspective of design. In order to highly conform to the brand tone of the collection store, the designer did not make too much of the design content of the Internet celebrity in the design. Introverted, novel, texture, diversified structural space and reasonable shopping movement are the designers' thinking.

动态的视觉将上下层的空间,通过内在的序列和秩序,重新排列重组,摒弃原有空间动线,浅色蜿蜒的楼梯,拉伸透视,赋予空间女性姿态、突出品牌内敛的时尚的年轻的以及动态的时空感。交错的线条元素被切割出抽象的断续,犹如这个城市的人们在穿着审美上的进展,在形与质之上,延伸、叠加、穿插,模糊的空间边界无限延伸,突破固有的六面体印象。



Dynamic vision will be the upper and lower levels of the space, through the internal sequence and order, rearrangement, discard the original space dynamic lines, light winding staircases, stretch perspective, give space female posture, highlighting the brand's introverted fashion young and dynamic sense of space-time. Interlaced line elements are cut out of abstract incision, as if the people of this city wear aesthetic progress, in shape and quality above, extend, overlay, intersperse, fuzzy spatial boundaries infinite extension, breaking through the inherent hexagonal impression.

重要性、环境 / IMPORTANCE, ENVIRONMENT
国民经济水平的提升,随之而来的是消费观念的改变,当今社会主力消费人群已趋于年轻化,每一个年轻人都有着对美好生活的向往,以及高品质生活的体验。年轻人爱说"颜值即正义",这不仅仅是爱美之心人皆有之,也是消费升级带来的审美"跃升",在空间功能性已经趋同的情况下,注重设计力带来的视觉冲击和体验改善已成为商业空间撞上“颜时代”最好的解决办法,也是最重要的竞争点。我们空间设计的作用,是最大化辅助和提升产品氛围及购物体验的营造,帮助甲方更好的服务用户。项目地点位于合肥核心商圈,为了符合集合店的品牌调性,我们在设计上并未做过于网红的设计内容,内敛、新颖、纹理、多样性、结构性空间及合理的购物动线是我们做的较多的思考。

The improvement of the national economic level, followed by the change of consumption concept, today's social main consumer groups have tended to be younger, every young people have a yearning for a better life, as well as high-quality life experience. Young people love to say "face value is justice", which is not only the heart of beauty, but also the aesthetic "leap" brought about by consumption upgrading, in the case of spatial functionality has converged, focusing on the visual impact and experience improvement brought about by design power has become the best solution for commercial space to hit the "Yan era", but also the most important competition point. Our role in space design is to maximize the auxiliary and enhance the product atmosphere and shopping experience to create, to help Party A better serve users. Project location is located in Hefei core business circle, in order to meet the brand tone of the collection store, we have not done in the design of the design content of net red, introverted, novel, texture, diversity, structural space and reasonable shopping line is what we do more thinking.

对比、纹理 / CONTRAST, TEXTURE
整个场景里的点线面的交错排列,演化出空间鲜明的虚实和立体姿态,无论是二楼的方盒空间悬浮做法还是一楼地面抽缝和高低层次的有意为之,刻画出了丰富的细节,也营造出舒展的氛围。狭长形的空间,我们通过对玻璃、弧形、切口、艺术涂料材质的运用,将自然光源的损耗降到最低,空间的任意角落均能感受到明亮和温暖。较高的层高里,又将块面剥离分割出不同材质的交错形成对比,整个空间一直在延续大颗粒的剥落和金属感,既冲突又和谐,理性和感性的转换,形成强烈的视觉对比。



The staggered arrangement of dot-line surfaces throughout the scene, evolving the space of distinct virtual and three-dimensional posture, whether it is the second floor square box space suspension practice or the first floor floor seams and high and low levels of intentional, depicting a wealth of details, but also create a stretching atmosphere. Narrow space, we through the use of glass, arc, cut, art coating materials, the loss of natural light sources to minimize, any corner of the space can feel bright and warm. Higher layer height, but also the block peeling out of different materials staggered contrast, the whole space has been continuing the peeling of large particles and metallic sense, both conflict and harmony, rational and emotional transformation, forming a strong visual contrast.

-Name | 项目名称-
九度 ? WMNINEDEGREES

-Project name | 项目地址-
中国 ? 合肥

-Spatial properties | 空间属性-
商业空间

-Area | 项目面积-
220㎡

-Completion time | 完工时间-
2021年5月

-Main case design | 主创设计-
冯方宏

-Design Team | 设计团队-
周继林 胡 萍

-Interior design and soft decorationdesign | 室内设计&软装设计-
宏约深美空间营造

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